One artist name that keeps popping up on my New Music circulation is Neffex, and every single time I find myself hitting that little reddish-pink plus sign in Apple Music that means “Add To Library.” It’s gotten to the point where I don’t even have to glance at my phone to see who this new track is by — I just say to myself, ‘It’s Neffex.’ And sure enough, it is. By now, you know what that means – it’s time for me to do a quick little piece about them here on L & H.
So, who exactly are these guys?
Neffex consists of two music producers (that’s right – it’s a duo) out of Los Angeles – the fact that they’re producers gives them an upper hand in producing some sick beats and bringing their sound together clearly and cohesively. Brandon Horth, aka “B-Ho”, provides the vocals; while Cam Wales is the DJ. Influences include Trap, Rock, and Rap; and are brought together in a fresh blend of Hip Hop, Alternative, and EDM. It’s a combination that works – at 985,000 monthly Spotify listeners, 24 million monthly YouTube views and 901,000 YouTube subscribers, their fan count is massive and is only continuing to rise. One huge accomplishment? They just released 100 tracks in 100 days. That’s no small feat.
The premise of their music is this: Motivating people to follow their dreams, talking about experiences, and storytelling. In the track Play, B-Ho is talking about how they’re bringing something completely different to the game, and everyone who’s doubted them better watch out because they’re making a name for themselves. Even though it’s short, it’s a great no-holds-barred, in-your-face, gtfo-of-my-way-because-I’m-coming-for-you track. Be sure to check out the video for Play below!